Getting organic traffic is something which we SEO (search engine optimization) users dream of achieving. Getting the most organic traffic towards your site attracts a lot of genuine attention turning your viewers into followers, followers into subscribers, and later on subscribers into paying customers. But where does this all start? Traffic. Traffic basically refers to the amount of attention your site is getting.
How are you going to funnel people into your site by creating organic traffic? Well, lucky for you, here are a few tips you can use to generate organic traffic:
- Changing your URL structure
In the earlier days of SEO, a flat URL structure was preferred but as times have changed, so does the flat URL. Adding in a logical sequence or hierarchy allows search engines to understand your website better enough to be able to present what the website is like itself.
Being able to understand the sequence of your URL in an SEO perspective is to imagine individual pages in your website as a couple of nested buckets. Since your home page is your core topic, imagine it as your largest bucket and as the importance of certain pages get smaller, so do the buckets inside them. You should be able to create certain levels of importance and this will definitely help you shape your URL.
- Getting rid of low quality/low traffic pages
Although you may still think that the more pages you have the better, this is not entirely true. It is okay to have a numerous amount of pages but if they are just clutter, then it is better to throw them away.
Here are examples of those possible pages
- No relevance
Pages with no relevance whatsoever towards your current important page can be considered as clutter no matter how nice they may be. The main fact that they are off topic means you should not give importance to them as they may deviate your audience.
- Mergeable pages
If you can simplify three pages into one, why not do it? Avoiding a numerous amount of pages with irrelevant content is not as good as having a few pages with really solid content.
- Useless pages
Getting rid of useless pages allows you to declutter and helps keep your audience back on track saving them from the risk of getting lost.
- Outdated content
Outdated content may not always be good for you. If you have a post about a certain study that was dated in 2004 and another one about the same topic that was done in 2017, then it is time to let go of the older post as to avoid confusion and as to keep your site up to date.
- Thin content
Thin content does not give that much satisfaction to your audience and you should avoid giving them something without substance as it may just backfire on you later on by them growing distaste for your material.
- Low-volume keyword audience
Get rid of those keywords where you know are not going to work because of the low-volume of audience that actually use their keywords. It is ok to have a lot of keywords in place. You just have to make sure that they are relevant.
To be continued…