ABOUT ME

I’m Darrel Pontejo, a man of discipline, passion and dedication. I live my life in three different areas – An SEO Specialist, A Musician, and A Family Man. It’s not easy, and I admit, it’s goddamn hard! Soooo hard! Can’t explain it in words… So what’s my secret?

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Social Media

The Best Practices for Collecting and Sharing Information from Social Media

In a time where social media is one of the most powerful tool almost every company, person, influencer, and brand nowadays is striving to be a social media power users. Social media can not be denied as the best way to reach people in our current time but the real question is, how do we share today’s most important and relevant web content to our audience without having to go through extreme lengths and spending extreme effort only to land on an unsuccessful and unattractive result?

Learning how to efficiently collect, modify, and repost the information in which you gather is the most important thing you should be aware of if you want to keep your audience interested.

Here is a list of ways which can help you successfully collect, modify, and repost information:

  • Identify your Source
    • Premium Source

Premium sources are those sources who come from authority and are sources which should be regarded as the ultimate authentication of information. For example: if you want to learn about the stock market, it is better to go online and check the website rather than rely on people’s blogs or opinions. Making sure your source is accurate can sometimes be a bit difficult since there are a lot of different sources but once you find that source, it will make your job so much easier.

    • Niche Source

A niche source can be opinionated but not too opinionated because a niche source is suppose to show your audience a different perspective of the topic you are discussing. For example, you can read about current events anywhere but to get a niche source, you have to find someone who was part of that event to give his opinion on the specific event.

  • Collect and Organize

Once you have information from your sources both premium and niche, organize that information in a way that it can be read or presented harmoniously and smoothly. Avoid confusion and getting off topic.

  • Quality of your Content

Include the sources you need and leave out the sources you have no use for. Make sure everything you put is quality content and does not give you a second rate result. The quality of your content can be determined by basically cutting everything that is not needed and leaving only the important and useful information. It is good to make your content a bit entertaining and informative but avoid putting too much of something that may be irrelevant.

  • Modify

Modify your content into one that suits the personality of your website or whichever platform you wish to present on. Modifying is not specifically needed but it is very much advised to add personality.

  • Summarize

Once you are done with everything, do not forget to summarize. Lengthy paragraphs that can be turned into a few sentences and phrases that can be put together in a single word. This keeps your audience interest by making it easier for them to read or digest whatever it is you are trying to present to them.

Once you have done all of these, you are ready to repost your content. Use social media to your advantage and make your website attractive and enticing today.

Tips to Make the Most Out of Social Media Marketing

Social media is no longer solely about connecting with friends and family. It evolved into a mighty tool that includes product promotion as one of its services. Countless businesses, small or established, already do business marketing on social media sites.

On the other hand, if you want to use social media marketing to boost your sales and promote your brand, having a Facebook or Instagram page isn’t enough. Merely creating account in these sites don’t equal to acquiring more customers or clients.

What is it exactly that you need to do to benefit from marketing through social media? Here are the most helpful tips you must practice:

Share posts at the most ideal time.

So you have some ads you want to share. Make sure to post them at the perfect time. This is the most basic tip on business marketing on social media.

The ideal time is when most people are on the said social media site, surfing its contents. If you want most of your Facebook followers to see your posts, check Insights. Here, you will find data stats that show you when most of the page likers are online. You surely want to post your ads at these times so more likers can see them.

At the same time, there are online tools that can help analyze the best times for you to share posts depending on the location of your business. Why are these useful? If you post marketing ads on social media sites during the optimum times, you can gain more clients, aside from your current followers.

Use the right keywords.

Choosing the right keywords to go with your ad is highly significant. Many social media users tend to type words they’re looking for on the search area. Therefore if you use the specific keywords, your posts will appear when someone searches for that particular inquiry.

For instance, you’re posting a photo or video marketing ad about your business product. It is good to include a link of your website to the social media post, but don’t end there. Write a short but informative statement on the post as well and make sure to introduce the specific related keyword.

Strategies vary for different platforms.

Although social media sites showcase your business to a bigger audience, using one business marketing strategy solely on all platforms may not be a sound decision. After all, these sites were built for different purposes.

A picture ad may work more on Instagram but may not have the same effect on other platforms. Therefore you need to strategize the marketing type to use. The great thing about these social media sites is you can experiment which approach to use. Test the waters. Try different strategies. See which has the highest turnout and stick to it.

Sometimes it pays to pay.

Most of the time small businesses avoid paying to advertise their brand. This is why many resort to organic tactics for promotion. However, there are instances where you might consider shelling out some money for ads.

A few social media platforms already offer the purchasing of ads on their sites. This is always a good business marketing strategy. It is an opportunity to reach out to more site users who are oblivious of your brand’s existence and draw more traffic to your page.

Given that social media marketing is here to stay, the above list of tips will surely help you take your business to the cyber level and achieve your advertising goals.