Generating great organic traffic is every B2B’s dream but let us face it, you can not reach that far with pure organic traffic. Sometimes paid ads is necessary to increase visibility and accessibility whether we like it or not. Do not look at paid ads as a bad thing because they really do help increase your traffic if done right. Although they are a great help, you still have to do it properly for maximum results.
Save yourself from these novice mistakes by watching out for the following:
- Rush Launching
We want to be successful and we want to be successful now! This is a scary thing to do. If you are not ready to launch, no matter how much you spend, it will not be enough. Do not go into battle unprepared and make sure your website is ready for all sorts of communication made to your clients by being prepared. Not being to launch on time is so much better than launching even if you are not ready. Although setbacks are not good, save yourself from wasting money by launching only when you are ready.
- Decision Making with Insufficient Data
Making a decision with insufficient data is another thing you do not want to do. A good decision is made only when you have weighed in the data presented to you.
How do you know when the data you have is enough?
When you have seen enough angles of the decision you are going to make and when you have full trust in that decision based on the data presented. Like any other decision making, do not rush into a decision just because you are in a hurry.
- Not Bidding on Brand
Your brand name as a keyword is something you should not take for granted. Although this may not seem like such an important factor. You have to be as easy to find as possible should you want to generate both organic and paid traffic. Branded keywords also usually cost less! Instead of wasting an amount of money, you can now adjust your fund and spend more on visibility.
- Resisting Certain Tactics
Some tactics work and some tactics do not. Let us face it, no matter how genius we think our tactics are, there is always the risk of failure. The goal is to minimize the risk. You do not have to completely follow certain tactics but resisting them completely could lead to your downfall. It is up to you to create your tactics and it is always so much better to create your tactics based on other tactics that have already proven themselves effective.
- One Man Band
Yes, you can do it yourself. But at the same time, you actually can not. Although it seems like something you can do alone, you are putting yourself at risk of failure since there is no one to back you up and there are so many factors you have to watch out for. Failing in one area means you will have to focus on that area. What about the other areas? Do not put yourself through unnecessary risk and start trusting people to help you succeed.
Save yourself from these mistakes and have a successful B2B paid platform!