Improving SEO ranking has become quite the focus of countless website owners. Some of the most SEO-conscious sites are those that post aggregate news, which many entrepreneurs use to gain big bucks from the World Wide Web.
Many people earn their living writing about the latest updates in the world of politics, sports and Hollywood life without having to interview direct sources. All they need to do is look for primary news sources in the internet and retell the story. All this is done in the hopes of getting the search engine optimization ranking the company hopes for.
Writing aggregate news may sound simple for a lot of individuals. However, without following the basic rules of SEO for such type of written work you may find your news article not ranking.
Worse, your website might even be penalized by Google for violating rules.
Hence, if you want to get into news writing for such websites, you need to know the basic rules to avoid having your article go through a series of edits.
SEO and Page Title
In most CMS of aggregate news, you will find two title types to be filled – SEO title (Headline) and the page title. The former is crucial when it comes to Google News ranking.
When thinking of a title that will boost the news’ visibility on search engines, choose the keywords that people would normally type in Google. For instance, you’re writing the latest update on Emma Watson being a feminist.
Some might think of writing this as the headline: Emma Watson on Feminism: ‘It’s About Women’s Choices!’ This headline gives the reader an idea of what the article is about but won’t bode too well if you want traffic to the site. It can be a great page title (the headline that appears on the news page itself), however.
SEO title for this can be: ‘Beauty and the Beast’ Star Emma Watson Talks about Women’s Choices and Gender Equality’
Capitalize on the popularity of Beauty and the Beast and since Emma is a star of the film such headline is acceptable. You can also use Harry Potter instead of the Disney film. Another important tip, keep the number of words for the SEO title between 10 and 17.
In the above example of aggregate news headline, the main keyword is Emma Watson and Beauty and the Beast is a sub-keyword. In writing the meta description always mention the two for SEO ranking. The summary of the article should at least be 25 words and not exceed 32. Just briefly state what the news is about.
In the article’s body, mention the entire main keyword in the introduction and may be once at the end. Don’t stuff every paragraph with ‘Emma Watson.’ Google does not tend to like that. When pertaining to the actress, you can simply use Watson in some sentences or use ‘The Beauty and the Beast star.’ You can also use British actress as a replacement for her name.
Some aggregate news sites allow citing just one source for the entire article. However, if you’re conscious of Improving SEO ranking, always cite at least two sources. Make sure you hyperlink them in your article.
The rule in hyperlinking can be confusing but the best way to do it is to mention the name of the site you got the info from. Here is an example: According to ET, the British actress… Hyperlink the original article on ET.
Another guideline in citing sources is to attach the links at least a hundred words apart. You also need to remember to not hyperlink on the first or last paragraph of the article.
Since almost all aggregate news articles are second-hand information, you’re only rewriting what has already been previously written. This is easy for individuals who have mastered the art of rephrasing. Others, unfortunately, fall into the trap of copy pasting most of the original articles.
Google doesn’t tolerate plagiarism and any site that does this, even in just a small percent of their articles, is penalized heavily by the popular search engine.
Copy-paste should only be done with direct quotations. Don’t overdo this either. Keep quotes to 20% of the entire article.
Working in the aggregate news industry can be quite rewarding especially for Asians. Just always abide by these search engine optimization ranking tips to make your job a little less daunting.