ABOUT ME

I’m Darrel Pontejo, a man of discipline, passion and dedication. I live my life in three different areas – An SEO Specialist, A Musician, and A Family Man. It’s not easy, and I admit, it’s goddamn hard! Soooo hard! Can’t explain it in words… So what’s my secret?

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search engine optimization

Negative Off-Page SEO: Ways to Avoid Its Damaging Effects

In some instances, website owners suffer from the effects of negative SEO. Either they unknowingly practice methods that they don’t know are detrimental to the ranking or a competitor site does ways to ruin the opposition. As a webpage owner, you surely want to know how to dodge this harmful bullet.

Before getting to the helpful tips, let us first define what negative off-page SEO really is. It is the exact opposite of search engine optimization. According to WP Site Care, the main purpose of this is to drop your site’s rankings too far down that no user can view your domain on search engines.

As what was mentioned earlier, you could mistakenly hurt your own site by doing practices that you don’t know can ruin your SEO or a rival site maliciously attacks your page to hurt your visitor traffic. The former is likely to happen if you personally see through the ranking optimization of your site and might have stumbled on tips to do so in the internet. The latter, well, it happens if a rival feels threatened of your site’s sudden popularity.

So, how do you exactly arm yourself and dodge these effects of negative SEO? Here the most common reasons for negative search engine optimization and how you can keep your site safe.

Spammy Links

A site’s ranking may not be totally damaged by a couple of spammy links. In contrast, negative ranking happens when links are built through link farms, Search Engine Land reveals. Link farms are a group of interconnected sites that use the same anchor text, which when clicked, directs the visitor to your website.

This sounds harmless. It actually is if the anchor text is a niche keyword to your domain and you don’t OVERDO the linking. However, if the anchor text is completely unrelated to your website and your page is linked to hundreds of it, Google makes you pay dearly for it.

A classic example of the effects of negative SEO this is what happened to WP Bacon, a partner of WP Site Care. An immense spam attack happened to the site in 2016. WP Bacon was linked more than a thousand times to an anchor text that is completely unrelated to its purpose and services. The keyword was “porn movie.” Although WP Bacon tried its best to retract the spammy domains, it didn’t gain its site back and eventually the page shut down for good.

If you’re personally trying to improve your SEO, you can moderate off-page links to your site. A few backlinks a week is enough to optimize your ranking. However, if the effects of negative SEO from a competitor, just like what happened to WP Bacon, you should regularly monitor your site’s link growth. This way, if you find a suspicious link, you can easily disavow it and prevent it from hurting your ranking.

One very helpful tool you can use is the SEO Spyglass. It shows you an abnormal spike in link growth and even allows you to disavow if you find a spammy link.
Scraping

Competitors use scraping to deliberately lower your site’s ranking. This strategy involves copying the exact content of your site and posting it across other webpages. How is this damaging?

The effects of this negative off-page SEO are felt because Google usually chooses only one version of the content to rank. Often, the search engine is able to detect where the piece originally comes from. However, these days, it has become more difficult to identify the original. Competitors typically monitor rival sites’ pages and as soon as new content is posted, it is copied and reposted right away.

To avoid this negative SEO, you could check duplicates of your content. There are various sites that can help you find duplication. Copyscape is one of the most useful tools for this. Once you find out that there’s a copy of your content in other websites, you can initially contact the webmaster and request for the piece to be taken down. However, if the owner won’t comply, the best solution is to file a copyright infringement report to Google.

Improving SEO Ranking of Aggregate News

Improving SEO ranking has become quite the focus of countless website owners. Some of the most SEO-conscious sites are those that post aggregate news, which many entrepreneurs use to gain big bucks from the World Wide Web.

Many people earn their living writing about the latest updates in the world of politics, sports and Hollywood life without having to interview direct sources. All they need to do is look for primary news sources in the internet and retell the story. All this is done in the hopes of getting the search engine optimization ranking the company hopes for.

Writing aggregate news may sound simple for a lot of individuals. However, without following the basic rules of SEO for such type of written work you may find your news article not ranking.

Worse, your website might even be penalized by Google for violating rules.

Hence, if you want to get into news writing for such websites, you need to know the basic rules to avoid having your article go through a series of edits.

SEO and Page Title

In most CMS of aggregate news, you will find two title types to be filled – SEO title (Headline) and the page title. The former is crucial when it comes to Google News ranking.

When thinking of a title that will boost the news’ visibility on search engines, choose the keywords that people would normally type in Google. For instance, you’re writing the latest update on Emma Watson being a feminist.

Some might think of writing this as the headline: Emma Watson on Feminism: ‘It’s About Women’s Choices!This headline gives the reader an idea of what the article is about but won’t bode too well if you want traffic to the site. It can be a great page title (the headline that appears on the news page itself), however.

SEO title for this can be: ‘Beauty and the Beast’ Star Emma Watson Talks about Women’s Choices and Gender Equality’

Capitalize on the popularity of Beauty and the Beast and since Emma is a star of the film such headline is acceptable. You can also use Harry Potter instead of the Disney film. Another important tip, keep the number of words for the SEO title between 10 and 17.

Keyword Usage

In the above example of aggregate news headline, the main keyword is Emma Watson and Beauty and the Beast is a sub-keyword. In writing the meta description always mention the two for SEO ranking. The summary of the article should at least be 25 words and not exceed 32. Just briefly state what the news is about.

In the article’s body, mention the entire main keyword in the introduction and may be once at the end. Don’t stuff every paragraph with ‘Emma Watson.’ Google does not tend to like that. When pertaining to the actress, you can simply use Watson in some sentences or use ‘The Beauty and the Beast star.’ You can also use British actress as a replacement for her name.

Citing Sources

Some aggregate news sites allow citing just one source for the entire article. However, if you’re conscious of Improving SEO ranking, always cite at least two sources. Make sure you hyperlink them in your article.

The rule in hyperlinking can be confusing but the best way to do it is to mention the name of the site you got the info from. Here is an example: According to ET, the British actress… Hyperlink the original article on ET.

Another guideline in citing sources is to attach the links at least a hundred words apart. You also need to remember to not hyperlink on the first or last paragraph of the article.

Plagiarism

Since almost all aggregate news articles are second-hand information, you’re only rewriting what has already been previously written. This is easy for individuals who have mastered the art of rephrasing. Others, unfortunately, fall into the trap of copy pasting most of the original articles.

Google doesn’t tolerate plagiarism and any site that does this, even in just a small percent of their articles, is penalized heavily by the popular search engine.

Copy-paste should only be done with direct quotations. Don’t overdo this either. Keep quotes to 20% of the entire article.

Working in the aggregate news industry can be quite rewarding especially for Asians. Just always abide by these search engine optimization ranking tips to make your job a little less daunting.