I’m Darrel Pontejo, a man of discipline, passion and dedication. I live my life in three different areas – An SEO Specialist, A Musician, and A Family Man. It’s not easy, and I admit, it’s goddamn hard! Soooo hard! Can’t explain it in words… So what’s my secret?

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seo tactics

SEO Tactics on How to Get More Organic Traffic Part 2

Organic traffic as mentioned in the first part of this article is something you would want to achieve as an SEO (search engine optimization) user. Although it may be a bit hard to achieve organic traffic at first, there are actually a few tips or tricks to make your site more organically attractive.

These tips were mentioned in the first part of this article:

  • Changing your URL structure

Changing your URL by sequencing the importance of different pages of your website allows search engines to understand your website better and becoming able to display it in just the way it is structured.

  • Getting rid of low quality/low traffic pages

Getting rid of unwanted material that drags you down allows you a cleaner, simplified, and understandable website that is sure to keep your audience interested.

Here are examples of those possible pages

    1. No relevance
    2. Mergeable pages
    3. Useless pages
    4. Outdated content
    5. Thin content
    6. Low-volume keyword audience

Now that we have mentioned what was discussed in the first part of this article, let us move on to different ways that can help you generate more organic traffic.

  • Page Speed

Have you ever wondered why most of the top websites are very clean, neat, and simplified? Because they want to invest in their page speed. Depending on the average connection speed of your audience. The moment you decide to avoid putting useless material that may cause your website to be slower and focus on the things that matter with still a form and sense of beautification, you will allow your audience to enjoy a simple site that does not exaggerate and gives them what they want.

Choosing the right form of image and the right amount of pixels you allow on your videos are direct factors that could either take up less or more of your page and will directly affect the page speed.

  • Internal Links

Applying internal links to your page works great in both a technical aspect and a psychological aspect. Although this may seem unimportant, doing this has a huge effect on not just your site but also your audience as well.

    • Technical

The technical effect of putting internal links on your page is that it allows the search engine to understand you even more by understanding the connection of that page towards the internal links you put making it easier for the search engine to associate certain searches towards you.

    • Psychological

Having another option to click even if it is inside the website itself creates the illusion of a different perspective, a different material, or basically a different page to click. Having this allows audience the freedom to be able to wonder but within your website itself still keeping them close to you.

These are a few tips that once put into good use may really affect your site by bringing in even more organic traffic possibly transforming your website as one of the top ranked websites on google.

SEO Tactics on How to Get More Organic Traffic Part 1

Getting organic traffic is something which we SEO (search engine optimization) users dream of achieving. Getting the most organic traffic towards your site attracts a lot of genuine attention turning your viewers into followers, followers into subscribers, and later on subscribers into paying customers. But where does this all start? Traffic. Traffic basically refers to the amount of attention your site is getting.

How are you going to funnel people into your site by creating organic traffic? Well, lucky for you, here are a few tips you can use to generate organic traffic:

  • Changing your URL structure

In the earlier days of SEO, a flat URL structure was preferred but as times have changed, so does the flat URL. Adding in a logical sequence or hierarchy allows search engines to understand your website better enough to be able to present what the website is like itself.

Being able to understand the sequence of your URL in an SEO perspective is to imagine individual pages in your website as a couple of nested buckets. Since your home page is your core topic, imagine it as your largest bucket and as the importance of certain pages get smaller, so do the buckets inside them. You should be able to create certain levels of importance and this will definitely help you shape your URL.

  •  Getting rid of low quality/low traffic pages

Although you may still think that the more pages you have the better, this is not entirely true. It is okay to have a numerous amount of pages but if they are just clutter, then it is better to throw them away.

Here are examples of those possible pages

    • No relevance

Pages with no relevance whatsoever towards your current important page can be considered as clutter no matter how nice they may be. The main fact that they are off topic means you should not give importance to them as they may deviate your audience.

    • Mergeable pages

If you can simplify three pages into one, why not do it? Avoiding a numerous amount of pages with irrelevant content is not as good as having a few pages with really solid content.

    • Useless pages

Getting rid of useless pages allows you to declutter and helps keep your audience back on track saving them from the risk of getting lost.

    • Outdated content

Outdated content may not always be good for you. If you have a post about a certain study that was dated in 2004 and another one about the same topic that was done in 2017, then it is time to let go of the older post as to avoid confusion and as to keep your site up to date.

    • Thin content

Thin content does not give that much satisfaction to your audience and you should avoid giving them something without substance as it may just backfire on you later on by them growing distaste for your material.

    • Low-volume keyword audience

Get rid of those keywords where you know are not going to work because of the low-volume of audience that actually use their keywords. It is ok to have a lot of keywords in place. You just have to make sure that they are relevant.

To be continued…