ABOUT ME

I’m Darrel Pontejo, a man of discipline, passion and dedication. I live my life in three different areas – An SEO Specialist, A Musician, and A Family Man. It’s not easy, and I admit, it’s goddamn hard! Soooo hard! Can’t explain it in words… So what’s my secret?

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SEO Tactics on How to Get More Organic Traffic Part 2

Organic traffic as mentioned in the first part of this article is something you would want to achieve as an SEO (search engine optimization) user. Although it may be a bit hard to achieve organic traffic at first, there are actually a few tips or tricks to make your site more organically attractive.

These tips were mentioned in the first part of this article:

  • Changing your URL structure

Changing your URL by sequencing the importance of different pages of your website allows search engines to understand your website better and becoming able to display it in just the way it is structured.

  • Getting rid of low quality/low traffic pages

Getting rid of unwanted material that drags you down allows you a cleaner, simplified, and understandable website that is sure to keep your audience interested.

Here are examples of those possible pages

    1. No relevance
    2. Mergeable pages
    3. Useless pages
    4. Outdated content
    5. Thin content
    6. Low-volume keyword audience

Now that we have mentioned what was discussed in the first part of this article, let us move on to different ways that can help you generate more organic traffic.

  • Page Speed

Have you ever wondered why most of the top websites are very clean, neat, and simplified? Because they want to invest in their page speed. Depending on the average connection speed of your audience. The moment you decide to avoid putting useless material that may cause your website to be slower and focus on the things that matter with still a form and sense of beautification, you will allow your audience to enjoy a simple site that does not exaggerate and gives them what they want.

Choosing the right form of image and the right amount of pixels you allow on your videos are direct factors that could either take up less or more of your page and will directly affect the page speed.

  • Internal Links

Applying internal links to your page works great in both a technical aspect and a psychological aspect. Although this may seem unimportant, doing this has a huge effect on not just your site but also your audience as well.

    • Technical

The technical effect of putting internal links on your page is that it allows the search engine to understand you even more by understanding the connection of that page towards the internal links you put making it easier for the search engine to associate certain searches towards you.

    • Psychological

Having another option to click even if it is inside the website itself creates the illusion of a different perspective, a different material, or basically a different page to click. Having this allows audience the freedom to be able to wonder but within your website itself still keeping them close to you.

These are a few tips that once put into good use may really affect your site by bringing in even more organic traffic possibly transforming your website as one of the top ranked websites on google.

SEO Tactics on How to Get More Organic Traffic Part 1

Getting organic traffic is something which we SEO (search engine optimization) users dream of achieving. Getting the most organic traffic towards your site attracts a lot of genuine attention turning your viewers into followers, followers into subscribers, and later on subscribers into paying customers. But where does this all start? Traffic. Traffic basically refers to the amount of attention your site is getting.

How are you going to funnel people into your site by creating organic traffic? Well, lucky for you, here are a few tips you can use to generate organic traffic:

  • Changing your URL structure

In the earlier days of SEO, a flat URL structure was preferred but as times have changed, so does the flat URL. Adding in a logical sequence or hierarchy allows search engines to understand your website better enough to be able to present what the website is like itself.

Being able to understand the sequence of your URL in an SEO perspective is to imagine individual pages in your website as a couple of nested buckets. Since your home page is your core topic, imagine it as your largest bucket and as the importance of certain pages get smaller, so do the buckets inside them. You should be able to create certain levels of importance and this will definitely help you shape your URL.

  •  Getting rid of low quality/low traffic pages

Although you may still think that the more pages you have the better, this is not entirely true. It is okay to have a numerous amount of pages but if they are just clutter, then it is better to throw them away.

Here are examples of those possible pages

    • No relevance

Pages with no relevance whatsoever towards your current important page can be considered as clutter no matter how nice they may be. The main fact that they are off topic means you should not give importance to them as they may deviate your audience.

    • Mergeable pages

If you can simplify three pages into one, why not do it? Avoiding a numerous amount of pages with irrelevant content is not as good as having a few pages with really solid content.

    • Useless pages

Getting rid of useless pages allows you to declutter and helps keep your audience back on track saving them from the risk of getting lost.

    • Outdated content

Outdated content may not always be good for you. If you have a post about a certain study that was dated in 2004 and another one about the same topic that was done in 2017, then it is time to let go of the older post as to avoid confusion and as to keep your site up to date.

    • Thin content

Thin content does not give that much satisfaction to your audience and you should avoid giving them something without substance as it may just backfire on you later on by them growing distaste for your material.

    • Low-volume keyword audience

Get rid of those keywords where you know are not going to work because of the low-volume of audience that actually use their keywords. It is ok to have a lot of keywords in place. You just have to make sure that they are relevant.

To be continued…

Questions to Ask Your New SEO Client (Part 2)

As discussed in the first part of this article, there are a few things you may want to ask your new SEO client before you go into business. Why? Because it protects both of you and it will also allow you to do a much better job later on with your work.

In the first part of this article, the importance of knowing the client’s business information has been stated. Here are the questions you may have missed in the first article:

 

  • Which actions are important?
  • Specific level of importance on site activities
  • Who’s your target audience, target market, or target customer?
  • List specific sectors to be targeted
  • Client’s unfair advantage
  • Reasons why prospects do not choose you
  • Measure your success

 

The previous questions have been asked to be able to know the client’s business information and now the following questions will be more on how you and your client can function well together.

Possible Issues and Problems

Discussing the possible issues and problems before hand helps you from becoming a nervous wreck once a problem is experienced. Okay, maybe not a nervous wreck but it is definitely better to prepare for a problem before it happens before it is too late.

 

  • Do you think there are any problems in your current data?

 

Your client might already have problems existing in their current data that you might just be able to fix. Even a slight suspicion may go a long way. Ask your client if in his current website, something does not make sense. Do not forget to ask why. Check the website out and find out any problems in their current data yourself.

 

  • Do you own other domains?

 

If your client already owns other domains, you can ask them if they want you to uniform your work with the existing work or which part of their existing domains do they like and dislike as you may copy and improve the things they like and change what they dislike.

 

  • Does other copies of the material on your site exist?

 

Knowing if there are copies of the material on your client’s site exists is very important if you are to make your client distinctive and even better than their competitors.

 

  • Has the site been penalized

 

If there were any problems experienced in the past, it is a very good idea to know about that and what you can do to avoid it happening again.

Although just a few questions, these may really have a very big effect on not just your client relationship but also your work.

Questions to Ask Your New SEO Client (Part 1)

Getting a new client can always be exciting for you as it is an additional income and also another project which you may feel challenged by. New clients although exciting, must be taken seriously and with precaution because you will never know what might happen in the future between you and your client that might even affect your business together.

Asking questions before accepting a certain person or company as your client is something you should not be afraid of doing as it does benefit you in the long run. Although it may be a bit bothering at first, it does work well in the long run and your client will understand. In fact, asking your client certain questions puts you at a good spot because you care about your relationship and therefore are setting the terms for both of you.

Let us divide the questions into a few parts to be sure that you will not get confused.

Client’s business information

Getting the information about a client’s business is the very basic set of questions you need to ask maybe even before striking a deal. A client’s information is necessary because it dictates your work in a very heavy way.

 

  • Which actions are most important?

 

Free trials, webinar sign ups, newsletter sign ups, or any others. Specify which actions do they want done more importantly than others. Eliminate the actions that they do not think are of any interest to them unless those actions are absolutely necessary.

 

  • Specific level of importance on site activities

 

Once they have given you a list of the important actions to be done on their site, let them proceed to rate each action in terms of importance. Knowing which actions are more important than others allows you to give more focus on the certain actions that your client wants. This also helps you design and prioritize actions on the website in a way pleasing to the client.

 

  • Who’s your target audience, target market, or target customer?

 

Knowing your client’s target audience, target market, or target customer helps you know how to design the website in a way that is automatically attractive to the client’s target audience, target market, or target customer.

 

  • List specific sectors to be targeted

 

Work with your client in listing certain sectors of the society that are in line with your target audience, target market, or target customer which you can directly target and would save you the additional expenses of redirecting your focus later on.

 

  • Client’s unfair advantage

 

Here is the fun part, know your client’s unfair advantage. Talk to them thoroughly about it because this will make your clients even more happy when you are later on able to advertise and promote their unfair advantage raking in more subscribers or even customers.

 

  • Reasons why prospects do not choose you

 

Sadly, you need to know your client’s weaknesses and how to deal with them. Once you know or learn their weakness, you will be able to redesign your website in a way that covers and makes up for your client’s specific weakness or weaknesses

 

  • Measure your success

 

Ask your client how they measure success. Ask them the specific digits in which they can consider themselves successful. Once you learn how to measure success, you will be able to set a quota or a goal for yourself that will make both you and your client happy.

To be continued…

Negative Off-Page SEO: Ways to Avoid Its Damaging Effects

In some instances, website owners suffer from the effects of negative SEO. Either they unknowingly practice methods that they don’t know are detrimental to the ranking or a competitor site does ways to ruin the opposition. As a webpage owner, you surely want to know how to dodge this harmful bullet.

Before getting to the helpful tips, let us first define what negative off-page SEO really is. It is the exact opposite of search engine optimization. According to WP Site Care, the main purpose of this is to drop your site’s rankings too far down that no user can view your domain on search engines.

As what was mentioned earlier, you could mistakenly hurt your own site by doing practices that you don’t know can ruin your SEO or a rival site maliciously attacks your page to hurt your visitor traffic. The former is likely to happen if you personally see through the ranking optimization of your site and might have stumbled on tips to do so in the internet. The latter, well, it happens if a rival feels threatened of your site’s sudden popularity.

So, how do you exactly arm yourself and dodge these effects of negative SEO? Here the most common reasons for negative search engine optimization and how you can keep your site safe.

Spammy Links

A site’s ranking may not be totally damaged by a couple of spammy links. In contrast, negative ranking happens when links are built through link farms, Search Engine Land reveals. Link farms are a group of interconnected sites that use the same anchor text, which when clicked, directs the visitor to your website.

This sounds harmless. It actually is if the anchor text is a niche keyword to your domain and you don’t OVERDO the linking. However, if the anchor text is completely unrelated to your website and your page is linked to hundreds of it, Google makes you pay dearly for it.

A classic example of the effects of negative SEO this is what happened to WP Bacon, a partner of WP Site Care. An immense spam attack happened to the site in 2016. WP Bacon was linked more than a thousand times to an anchor text that is completely unrelated to its purpose and services. The keyword was “porn movie.” Although WP Bacon tried its best to retract the spammy domains, it didn’t gain its site back and eventually the page shut down for good.

If you’re personally trying to improve your SEO, you can moderate off-page links to your site. A few backlinks a week is enough to optimize your ranking. However, if the effects of negative SEO from a competitor, just like what happened to WP Bacon, you should regularly monitor your site’s link growth. This way, if you find a suspicious link, you can easily disavow it and prevent it from hurting your ranking.

One very helpful tool you can use is the SEO Spyglass. It shows you an abnormal spike in link growth and even allows you to disavow if you find a spammy link.
Scraping

Competitors use scraping to deliberately lower your site’s ranking. This strategy involves copying the exact content of your site and posting it across other webpages. How is this damaging?

The effects of this negative off-page SEO are felt because Google usually chooses only one version of the content to rank. Often, the search engine is able to detect where the piece originally comes from. However, these days, it has become more difficult to identify the original. Competitors typically monitor rival sites’ pages and as soon as new content is posted, it is copied and reposted right away.

To avoid this negative SEO, you could check duplicates of your content. There are various sites that can help you find duplication. Copyscape is one of the most useful tools for this. Once you find out that there’s a copy of your content in other websites, you can initially contact the webmaster and request for the piece to be taken down. However, if the owner won’t comply, the best solution is to file a copyright infringement report to Google.